Founded in Melbourne, Australia and loved across the globe, we're known for our effortlessly wearable and timeless collections that celebrate modern femininity.
We trade as Forever New in over 25 countries and as Ever New in Canada, the US and the Philippines with almost 400 retail and concession stores globally.
While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style.
Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.
Forever New South Africa was established over 10 years ago and currently operates retail stores in South Africa's top shopping malls.