We are committed to becoming the champion for change in our industry and Forever New Conscious holds us accountable to our commitments while encouraging you to make better shopping choices.
Using responsible fibers that have a lower environmental impact is one of our main strategies to reduce our overall footprint on the Earth.
We’re excited to share our journey to a more sustainable range with you. By 2022, we aim for at least 80% of our garments to be Conscious.
OVERVIEW
ETHICAL SUPPLY
ENVIRONMENT
RESPONSIBLE FIBRES
Washing and caring for your clothing can increase its lifespan
considerably, meaning your favourite pieces stay in your wardrobe for
longer. This is one of the simple ways you can contribute to a better
fashion industry.
Caring for your clothing in a Conscious way can include using less water and energy in the
laundering process as well making more informed decisions like choosing a 'green' dry cleaner.
These practices can help to reduce your impact on the environment and the climate.
Discover below how to best care for our most popular material types and remember to always
consult the care label on your garments.
Make sure to machine or hand wash your linen items in cold or lukewarm water without harsh detergents or fabric softeners.
Linen is best suited to line drying in the shade or indirect sunlight. Don't tumble dry this fibre as it will damage the garment. For a more elevated, crisp look trying ironing your linen while still damp.
Choose a cold, gentle cycle when washing recycled polyester items or hand wash them in cold water. Always, remember to quickly remove these garments when the cycle finishes and hang them out. This can help to avoid creasing.
Line dry these pieces and ensure to use the hanger loops when you hang them up in your wardrobe. This can help to avoid stretching therefore ensuring a good fit for longer. Always iron on the reserve side and keep the temperature warm rather than hot.
You can wash your denim, but you should only do so when the garment is stained and/or smells. Try hanging your denim outside to freshen them up and when you do wash them ensure you use a cold water cycle.
Don't put demin in the dryer. Line dry denim inside out for best results.
Make sure to be gentle with your viscose items. Wash these styles in a garment bag on a gentle cycle or better yet, hand wash them in cold water.
Remember to line dry these pieces and always use a warm iron on the reverse of the garment.
Use a cold, gentle cycle when washing cotton garments. Washing in cold water lessens your carbon footprint and is better choice for most natural fibres.
Line dry cotton items, this will help to retain the garments shape and prolong its lifespan, meaning more wears and less waste.
Only wash vegan leather garments if necessary and never iron them. Instead, store them on a hanger to avoid creasing.
Rain shouldn't damage vegan leather; however, you should store these items dry. Refrain from putting them away while still damp.
Washing and caring for your clothing can increase its lifespan
considerably, meaning your favourite pieces stay in your wardrobe for
longer. This is one of the simple ways you can contribute to a better
fashion industry.
Caring for your clothing in a Conscious way can include using less water and energy in the
laundering process as well making more informed decisions like choosing a 'green' dry cleaner.
These practices can help to reduce your impact on the environment and the climate.
Discover below how to best care for our most popular material types and remember to always
consult the care label on your garments.
Make sure to machine or hand wash your linen items in cold or lukewarm water without harsh detergents or fabric softeners.
Linen is best suited to line drying in the shade or indirect sunlight. Don't tumble dry this fibre as it will damage the garment. For a more elevated, crisp look trying ironing your linen while still damp.
Choose a cold, gentle cycle when washing recycled polyester items or hand wash them in cold water. Always, remember to quickly remove these garments when the cycle finishes and hang them out. This can help to avoid creasing.
Line dry these pieces and ensure to use the hanger loops when you hang them up in your wardrobe. This can help to avoid stretching therefore ensuring a good fit for longer. Always iron on the reserve side and keep the temperature warm rather than hot.
You can wash your denim, but you should only do so when the garment is stained and/or smells. Try hanging your denim outside to freshen them up and when you do wash them ensure you use a cold water cycle.
Don't put demin in the dryer. Line dry denim inside out for best results.
Make sure to be gentle with your viscose items. Wash these styles in a garment bag on a gentle cycle or better yet, hand wash them in cold water.
Remember to line dry these pieces and always use a warm iron on the reverse of the garment.
Use a cold, gentle cycle when washing cotton garments. Washing in cold water lessens your carbon footprint and is better choice for most natural fibres.
Line dry cotton items, this will help to retain the garments shape and prolong its lifespan, meaning more wears and less waste.
Only wash vegan leather garments if necessary and never iron them. Instead, store them on a hanger to avoid creasing.
Rain shouldn't damage vegan leather; however, you should store these items dry. Refrain from putting them away while still damp.
You can wash your denim, but you should only do so when the garment is stained and/or smells. Try hanging your denim outside to freshen them up and when you do wash them ensure you use a cold water cycle.
Don't put demin in the dryer. Line dry denim inside out for best results.
Make sure to be gentle with your viscose items. Wash these styles in a garment bag on a gentle cycle or better yet, hand wash them in cold water.
Remember to line dry these pieces and always use a warm iron on the reverse of the garment.
Use a cold, gentle cycle when washing cotton garments. Washing in cold water lessens your carbon footprint and is better choice for most natural fibres.
Line dry cotton items, this will help to retain the garments shape and prolong its lifespan, meaning more wears and less waste.
Only wash vegan leather garments if necessary and never iron them. Instead, store them on a hanger to avoid creasing.
Rain shouldn't damage vegan leather; however, you should store these items dry. Refrain from putting them away while still damp.
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